Availability · 22 April 2026
On-shelf availability is the only number the shopper feels
Warehouse productivity, vehicle fill and cost per pallet all matter internally. The shopper experiences exactly one thing: whether the product was there when they reached for it.
Measure availability in the store, not in your warehouse. Stock sitting in a chain's distribution centre while the shelf is empty counts as a stock-out to everyone who matters, and it is one of the most common failures in the whole chain.
Once it is measured honestly, the causes sort into three buckets: we did not make it, it did not get delivered, or it got delivered and never made it onto the shelf. The third is far more common than most brands believe.
Send us your range.
Tell us what you make and which shelves it belongs on.