Dental
Dental products, into the practices that use them
Dentistry does not buy like retail. It buys in small, repeat quantities, on clinical trust, one surgery at a time. We buy your range, hold it, and put it in front of practices, clinics and laboratories every week.
Retail buying is centralised. One buyer in one office decides for hundreds of stores, and a listing moves volume the day it goes live. Dentistry is the opposite. The decision sits with the principal dentist, the practice manager or the lead technician, and it is made one surgery at a time. Orders are small, frequent and topped up as the diary fills. What moves a decision is handling the material, trusting the result and knowing the box will arrive before Monday's list — not a promotion.
What we carry
Three groups of product, each with its own handling. Restorative and laboratory materials: composites, cements, impression and model materials, endodontic consumables. Everyday consumables: gloves, barriers, suction, burs, sterilisation pouches and surgery disposables. Equipment: handpieces, curing lights, scalers and the small capital items a practice replaces over time. Materials carry lot numbers and expiry dates, some need controlled temperature, and a few are ordered only when a case is booked. We stock to that reality rather than to one convenient pallet profile.
Dental
Four kinds of customer, and they order differently. Independent practices buy little and often, usually by phone or standing order. Multi-site dental groups centralise part of their buying and leave the rest to each surgery. Laboratories order by technique and by case: larger quantities of fewer lines. Depots and resellers buy to stock and expect full cases and clean paperwork. We hold one inventory and serve all four from it, so a brand does not need a separate plan for each route.
Lots, expiry and withdrawal
Dental stock is dated stock. Every inbound delivery is booked in by lot and expiry, picked first-expiry-first-out, and traceable to the practice that received it. Short-dated lines are flagged while there is still time to move them, not written off at the end of the year. If a lot has to be withdrawn, we can name every customer holding it and collect it. The same records answer the questions a quality audit asks — the part a brand usually cannot see from the factory gate.
How a range gets adopted
A dentist adopts a material when someone puts it in their hand. Our people are in practices, clinics and laboratories every week, so a new range travels with an order that was already going there: a trial box, a chairside demonstration, a technique sheet, a session with the nurse who sets the tray. Then we tell you what we heard — which lines reorder, which ones sit, and what practices asked for that you do not yet make. That is worth more than a forecast built in an office.
In practice.
In the surgery every week
Our representatives already call on practices, clinics and laboratories. A new range goes out with an order that was heading there anyway.
Lot and expiry control
Every line booked in by lot and expiry, picked first-expiry-first-out, and traceable to the practice holding it — including when a lot has to come back.
Nothing to invoice
No listing fee, no storage charge, no delivery cost. We buy your stock and earn from distribution margin. Adding a dental range costs your brand nothing.
FAQ
Questions brands ask us.
Because there is no central listing to win. A retail chain decides once for every store; dentistry decides surgery by surgery, and the person deciding is usually the clinician who will use the material. That means many small accounts, frequent small orders, and adoption built on handling the product rather than on a promotional calendar. The work sits in the calling and the restocking, which is the part we already do.
Yes, but differently. Consumables move on standing orders, where availability decides everything. Equipment moves on demonstration, a longer decision and a delivery arranged around the practice diary. We stock the small capital items a surgery replaces over time, and we work through depots and resellers where a larger installation is better served by their own engineers than by ours.
Nothing. We buy the stock from you, hold it in our own warehouses and sell it on to practices, clinics, laboratories and depots. There is no listing fee, no storage charge and no delivery cost, and you will never receive an invoice from us. We earn from the margin between what we pay you and what the channel pays us, which only works if your range keeps reordering.
Next door.
Send us your range.
We will tell you honestly where it fits and how fast we can start.