Private Label · 29 September 2026
Private label is not your enemy. It is often your best customer.
Producers treat a chain's own-brand range as the competition, and in shelf terms it is. But somebody manufactures it, and that somebody gets volume they can plan a year around.
Private label buys differently from branded listings: the specification is fixed, the volume is large and steady, the marketing cost is zero, and the relationship survives category reviews that would remove a small brand.
The right answer for most producers with spare capacity is both — a branded line to build equity and margin, and a private-label line underneath it to fill the factory. They are not in conflict as long as the specifications are genuinely different.
Send us your range.
Tell us what you make and which shelves it belongs on.