Brand & style guide
The visual system behind the GDH identity: colour, type and the rules we apply across every surface, from the warehouse signage to this website.
Colour
GDH Red (#E01021) is the primary colour and carries the logo, primary actions and highlights. Ink (#111111) carries typography and the diagonal cut inside the wordmark. White is the resting surface. No other accent colour is used in brand communication.
Typography
Inter Tight in five weights — 300, 400, 500, 600 and 700. Headlines run at weight 600 to 700 with tight tracking; body copy runs at 400. The font is hosted on our own servers, never loaded from a third party.
The logo
Heavy geometric letterforms cut by two diagonals, over the descriptor GLOBAL DISTRIBUTION HOLDINGS. The cuts and the descriptor are black on light backgrounds and white on dark ones — both versions are shown above. The letter G on its own is the mark we use for icons. Never re-colour the red, stretch the artwork or add effects to it.
Spacing
Clear space around the logo equals the height of the letter G. Minimum reproduction width is 96 px on screen and 28 mm in print.